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1934 Heddon Lure Catalog
This Gallery contains a Heddon
1934 Fishing Lure Catalog. The 1930's was a dramatic time for change in the
fishing lure world, and the world itself.
Heddon the the Spook Baits have made their introduction, and we see an answer to
a question often asked by collectors. What did or why is there a Heddon Fish
Flesh box and what does it mean. On the 8th page down in this 1934 Heddon Lure
Catalog we find out the answer as Heddon would market the "Indestructible Spook
Bait". " Here at Last"; True Fish Flesh that is irresistible to all kinds of
game fish....Not Made of Wood but transparent, wooden baits are very effective
yet, they lack that Vital thing - that true "Fish Flesh" appearance which is
obtained by the "fishy", scaly iridescent material an exclusive Heddon feature.
In 1934 Hitler was elected the Chancellor of Germany, Franklin Roosevelt had
already been elected to the Presidency of the United States. And our wonderful
country was head deep but seeing the ends to the great depression.
We see baits and advertisements for sales displays I would love to see today.
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1934 Heddon Lure Catalog
Cover of the Catalog showing a Bass Coming out of the water with a Heddon Basser
lure hanging out of its mouth
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1934 Heddon Lure Catalog
In a sermon type fashion Charles Heddon introduces the catalog, angling, and its
neutralizing effects on the downfalls of society. As mentions the list of
presidents who found a love in angling.
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1934 Heddon Lure Catalog
Letter to Dealers, about how Heddon will support them by not selling to mail
order houses, as well as touting the benefits of the Heddon lure and how to
indirectly sell them.
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1934 Heddon Lure Catalog
The old adage presentation is half of everything. Introducing the Heddon Fish
Flesh Display boxes, the variations of lures and the colors contained within. As
well as the counter display cards and the baits available on them. Various boxes
shown, Vamp Spook, Jointed Vamp Spook, River Runt, Basser Spook, Dowagiac Spook,
Two Hook Vamp Spooks. |
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1934 Heddon Lure Catalog
Another Page rich with Heddon Lure advertising items. Counter Displays shown:
The Heddon Ace, King and Queen, The Heddon meadow Mouse, The SOS, Heddon Rod
Cement, and the Stanley Weedless lures. Display Boxes shown are the Zig Wag, The
Big Six (Vamp, Weedless Widow, Mouse, Vamp Spook, King and Lucky 13).
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1934 Heddon Lure Catalog
Continuing on in what seems to be a never ending plethora of Heddon lure display
boxes. Here we see Heddon focusing the dealers attention the spot of Bass Fly
Fishing, and the Lure kits offered by Heddon for them to sell. Shown are the
Heddon Wilder Dilg Fly rod lures, the Bass Bugs, and Baby Bass bugs, the Bug -
a- Bee both Bass and trout, and Something I've never seen or even heard of a
Dealer Display box of Bubbling Bugs. |
1934 Heddon Lure Catalog
Page Showing Heddon's Winona Stringer case, and the Celluloid float card.
the prices for ordering a gross or two of Heddon Matches. And a freebie of
sorts, the Heddon Liars license.
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1934 Heddon Lure Catalog
Introduction to the Indestructible spook bait as well as showing the Heddon lure
models; No. 9750 3 Hook Vamp Spook, No. 9500 2 Hook Vamp Spook, No. KF9750 King
Fish Vamp Spook, No. 9730 Jointed Vamp Spook and the various colors each was
available in. |
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1934 Heddon Lure Catalog
Page Showing the Heddon lure models; No. 9110 River Runt, 9850 Floating Basser
Spook, Basser Spook Jr, No. 9170 Musky Surface Spook, No. 9130 Torpedo Spook,
and the No. 9100 Series Dowagiac Spook as well as the various colors each were
available in. |
1934 Heddon Lure Catalog
Here is Heddon's 1934 Wood Vamp Family Line up showing us the Series 7500
Standard Size Vamp, Series 7400 Baby Vamp, Series 7300 Jointed Vamp, and the
7350 and 7550 Heddon Musky Vamps jointed and not jointed respectively.
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1934 Heddon Lure Catalog
"Old Reliables" as Heddon says it. Shown here is the Series 8500 Basser and the
2500 Series lucky 13. We are also shown the Series 5000 Tad Polly, 1900 Series
Baby Crab and the 8300 Series Improved Zig Wag.
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1934 Heddon Lure Catalog
"Special Underwater Bait" Heddon gives us the Series 110 River Runt, the 100 and
150 Series underwater Minnows, the 130 Series Torpedoes, No. 190, 280, 290 Series
Ace Queen and King.
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1934 Heddon Lure Catalog
"Surface Baits" Heddon Shows us what it calls the Old Timer, Series 210
the Surface lure, No. 170 Series SOS Wounded Minnow, the No. 260 Surface Minny
and the No. 350 Series Surface Musky.
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1934 Heddon Lure Catalog
"Some Favorite Fish Getters" No. F4000 Flocked Meadow Mouse Series 4000 Enameled
Meadow Mouse, No. 660 Darting Zara and 6500 Original Zara. No. 9600 Salt Spook,
No. 510 "Metal Minn", Series 500 and 600 Salt Water Specials, and Series 800 and
850 Big and Little Mary's.
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1934 Heddon Lure Catalog
Heddon Lone Eagle Kits both Bass and Fly rod Versions.
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1934 Heddon Lure Catalog
"Feather Lures" Heddon's Wilder Dilg both Bass and Trout Size, the No.90
Bubbling Bug, and the Series 550 Float Hi
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1934 Heddon Lure Catalog
"Heddon Bugs" Bass bug Series 50 Bass Size and Series B50 Baby Bass Bugs, Heddon
S1 Series Bug - A- Bee, and No. 40 Westchester Bug.
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1934 Heddon Lure Catalog
Heddon Color Chart. |
1934 Heddon Lure Catalog
Rear Cover of the Catalog
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