1903 John Pritzlaff Antique Fishing Catalog

Bio of Antique Fishing Lure Distributor John Pritzlaff

In the year 1850, John Pritzlaff, along with August F. Suelflohn and Henry J. Nazro, opened a small retail hardware store called John Pritzlaff and Company. Nazro was a silent partner, but carried the financial burden. In 1853 Suelflohn was bought out by Pritzlaff and in 1866 Nazro withdrew, leaving the entire business with John Pritzlaff as proprietor of a large and rapidly growing business. By 1884 Pritzlaff incorporated the John Pritzlaff Hardware Company. The company kept growing and moving until it became the largest hardware store in Milwaukee and the entire region. When John Pritzlaff died in 1900, his son, Frederick C. Pritzlaff, took over the company. The John Pritzlaff Hardware Company appears in the Milwaukee City Directory for the last time in 1958. ***

In this old fishing lure gallery you will see a original 1903 John Pritzlaff Fishing Tackle Lure Catalog. While the catalog is much larger than shown and carries a vast array of products, more than old fishing lures and reels in this gallery Ill stick to those two products.

Some of the lures shown below are, Chapman, Pflueger, Skinner, Hendryx and many more.

While I've tried to annotate what I feel are some of the fishing lure or reel origins, I may be incorrect as multiple old fishing lure and old fishing reel makers made similar lines.





1903 John Pritzlaff Antique Fishing Lure Catalog Cover
1903 John Pritzlaff Antique Fishing Lure Catalog
Front Cover

1903 John Pritzlaff Antique Fishing Lure Catalog Showing Reels
1903 John Pritzlaff Antique Fishing Lure Catalog
Unnamed Single action raised pillar Reels.

1903 John Pritzlaff Antique Fishing Lure Catalog Showing Reels
1903 John Pritzlaff Antique Fishing Lure Catalog
Unnamed Double Multiplying Reels.
1903 John Pritzlaff Antique Fishing Lure Catalog Showing Reels
1903 John Pritzlaff Antique Fishing Lure Catalog
 Unnamed Quadruple Multiplying Reels.


1903 John Pritzlaff Antique Fishing Lure Catalog Showing Reels
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Vom Hofe Reels.

1903 John Pritzlaff Antique Fishing Lure Catalog Showing Reels
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing the Allright, the Featherlight and the Expert Reels.
John Pritzlaff Antique Fishing Lure Catalog Showing Pflueger Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Pflueger Delavan Lures.

John Pritzlaff Antique Fishing Lure Catalog Showing Chpaman, and Shakespeare Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Shakespeare Lures, the Revolution and the Worden BuckTail, as well as Chapman Eureka brand and Pflueger lures..

John Pritzlaff Antique Fishing Lure Catalog Showing Skinner Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Skinner Trolling Lures.
John Pritzlaff Antique Fishing Lure Catalog Showing Skinner Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
 Page Showing Skinner  Lures.


John Pritzlaff Antique Fishing Lure Catalog Showing Pflueger Success Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Pflueger Success Luminous Lures.


John Pritzlaff Antique Fishing Lure Catalog Showing Pflueger Lures
1903 John Pritzlaff Antique Fishing Lure Catalog  
Page Showing Pflueger Non Luminous, fluted Lures.
John Pritzlaff Antique Fishing Lure Catalog Showing Pflueger Admiral Lures
1903 John Pritzlaff Antique Fishing Lure Catalog  
Page Showing Pflueger Admiral Lures with fancy shields.


John Pritzlaff Antique Fishing Lure Catalog Showing Pflueger Lures
1903 John Pritzlaff Antique Fishing Lure Catalog 
Page Showing Pflueger Muskellunge Lures.


John Pritzlaff Antique Fishing Lure Catalog Showing Pflueger Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Pflueger Muskellunge Lures.
John Pritzlaff Antique Fishing Lure Catalog Showing Heddon Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Some very early Heddon Lures, the Underwater Expert and the Slope Nose, both are first versions of Heddon production.

John Pritzlaff Antique Fishing Lure Catalog Showing Pflueger Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Pflueger Muskellunge Lures.


John Pritzlaff Antique Fishing Lure Catalog Showing Skinner Lures
1903 John Pritzlaff Antique Fishing Lure Catalog
Page Showing Skinner Lures.

***John Pritzlaff Hardware Company (Milwaukee, Wis.). Records, 1839-1868, 1884-1949. Milwaukee Manuscript Collection CQ and Milwaukee Micro Collection 9. Wisconsin Historical Society. Milwaukee Area Research Center. UWM Libraries. University of Wisconsin--Milwaukee.